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The Hill

Albuquerque's main street and most sought–after address

Central Avenue, Nob Hill Main Street, has a split personality. It was, and still is Albuquerque's original " Main Street," like Main Streets all across the country, but its other personality is Route 66, the great Mother Road which carried countless Americans westward to California during the Great Depression. This dual personality has contributed to Nob Hill's fascinating blend of roadside architecture designed to appeal to the weary motorist, and storefronts designed to appeal to neighborhood shoppers.

Art and architecture are Nob Hill's DNA. Roadside architecture beckoned to drivers; a cafe shaped like an iceberg, selling cold drinks and ice cream cones; a sombrero-shaped restaurant offering Mexican food. The Aztec Lodge and the De Anza Motor Lodge presented pueblo-inspired accommodations, while others such as the Wigwam boasted teepees in which children could play.

By the 1940s Nob Hill had grown into Albuquerque's first suburb, a thriving residential community complete with a modern movie theater, pharmacy, numerous stores, restaurants and motels. R.B. Waggoman developed `the Nob Hill Business Center, one of the first modern shopping centers to incorporate parking. The Center, built in the architectural style Streamline Moderne, quickly became the hub of the most fashionable area of town. It stands as one of the best preserved examples of this type of post war architecture.

Nob Hill continues to bloom as a fascinating crossroads of fashion, design and culture and it's the epicenter of a new form of urbanism. Whatever your whim, Nob Hill has it to offer.

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